Enhancing Sustainable Tourism in Adriatic-Ionian Region through co-creation

Under the aegis of EUSAIR policy, Sustainable Tourism is considered a pillar. The goals set for the pillar are the diversification of the macro-region's tourism products and services along with tackling seasonality of inland, coastaI and maritime tourism demand and, improving the quality and innovation of tourism offer and enhancing the sustainable and responsible tourism capacities of the tourism actors across the macroregion.
In light of this background context, the international workshop "Enhancing Sustainable Tourism in Adriatic-lonian Region through co-creation: the role of Universities and Public-Private Partnerships”, was organised in Macerata in September 2016.
30 paper proposals were submitted to the Scientific Committee in the form of abstracts. Following a peer review process, 19 were selected and accepted for publication in the proceedings.
These papers, projects and case studies demonstrating the collaboration between universities and local stakeholders in different fields and disciplines from several Adriatic-lonian countries, were organised in 5 different conference sessions, namely: 1. CulturaI and Tourism Destination - management and promotion, 2. Tourism Policy and ICT, 3. Coastal and maritime tourism, 4. Participatory processes in tourism and cultural management, 5. Archaeology and museums

Contents
Introduction

Scientific session 1. Cultural and Tourism Destination – management and promotion
Stefano Mugnoz, Giacomo Aleffi, Jesmond Xuereb, Project HELAND: promoting Mediterranean heritage yourism. ICT for sustainable tourism: the virtual tour of Xaghra
Chiara Francesconi, Sustainability and governance on the Romagnola Adriatic coast. The case of slow sport tourism Hammami Abdel Malek, Drakos Periklis, Mamalis Spyridon,
George Baourakis, Measuring tourist attitudes and perceptions: a Comparative Behavioral Approach through Confirmatory Factor Analysis (CFA) and Multiple Correspondence Analysis (MCA)

Scientific session 2. Tourism Policy and ICT
Peter Nientied, Enrico Porfido, Aida Ciro, Sustainable tourism development in Albania in times of liquid modernity
Melsi Labi, Some possible alternatives of public-private partnership (and) through the concept of culture as a resource sustainable economic
Alessandra Baldelli, Francesca Bartolacci, Roberto Lambertini, FraRe: a net between the two sides of the Adriatic sea
Gian Luigi Corinto, Fabio Curzi, Analysis of Online Conversations for Giving Sense to Sustainable Tourism in the Adriatic-Ionian Region

Scientific session 3. Coastal and maritime tourism
Franco Migliorini, Francesco Pedrini, Sustainable tourism through a smart area on the Adriatic coast
Luca Emanueli, Gianni Lobosco, Disclosing Maritime Landscapes
Loris Rossi, Laura Pedata, Enrico Porfido, Floating strategies for Adriatic-Ionian tourism development: the Observatory of Mediterranean Basin as platform for joining academic research and private actors
Livio Chiarullo, Delio Colangelo, Marcella De Filippo, Angela Pepe, A sustainable strategy of redistribution of tourist flow in Basilicata. Coastal tourism as a development factor for the natural parks

Scientific session 4. Participatory processes in tourism and cultural management
Livio Chiarullo, Angelo Bencivenga, Angela Pepe, The European Capital of Culture: a tool for promoting human capital. Matera 2019 case study
Paola Nicolini, Federica Papa, The role of online peers’ interaction for cultural heritage enhancement: re-thinking the city of Recanati as an open-air museum
Giovanna Bertella, Alessio Cavicchi, Cristina Santini, Chiara Rinaldi, Emanuele Frontoni, Roberto Pierdicca, Bringing together tourism practices: experiences from the first international student competition on “Place branding and mediterranean diet”
Ivana Čapeta Rakić, Building and reconstructing public monuments for tourist photography. Two case studies from Dalmatian cities under the protection of UNESCO

Scientific session 5. Archeology and museums
Fabrizio Fiori, Massimo Rogante, Alessandra Giuliani, Franco Rustichelli, Dino Taras, Enhancement of the touristic attraction for Adriatic-Ionian Archaeological artefacts through advanced physical characterization techniques
Dalibor Prančević, 20^th C. Challenges and Split (conservation, heritage, presentation, et al.)
Marija Šegan, Sandra Vujošević, Zoran Ognjanović, Review of the development of South-Eastern European Digitization Initiative
Bektash Mema, Luiz Seiti, Assets values and specifics of cultural heritage in southern Albanian region (Ancient Chaonia)

Other abstract and paper accepted
Gabriella Pultrone, The Natural and Cultural Heritage for Sustainable Tourism in the Adriatic Ionian Macro-Region between Theoretical and Operational Aspects

Editors