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Business Communication Mostra a grandezza intera



Business Communication

From purpose to objective

Harper Martin

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Note sul testo
All across Europe, teachers of English in higher education face a perennial problem: how do they help undergraduates with no particular talent for foreign languages achieve a level of communicative competence in English that will allow them to function effectively in the world of work?
Business Communication: from Purpose to Objective explains how Genre Analysis, the approach pioneered by John Swales and V.K. Bhatia in the 1990’s, can be combined with Task Based Language Teaching, Register Analysis and selected Process Writing techniques to teach writing for professional purposes, and how it can be adapted to cover spoken texts, such as telephone calls. This groundbreaking method facilitates the students’ progress from purpose to objective, enabling them to produce written and spoken texts which are clear and simple, precise and concise: the hallmarks of effective Business Communication.

Note sull'autore

Martin Harper was born in Cambridge and taught EFL in the UK, Italy and Indonesia before joining the University of Macerata in 1992.
He currently teaches at the Economics faculty and at SSML San Pellegrino, a school for translators and interpreters. He has written about Indonesia for various journals and newspapers and, while he was there, appeared regularly in an English teaching TV series on the TPI channel. His present field of interest is English for professional purposes and he has recently devised a number of multimedia CD-ROM’s in the series English for Training and Mobility for the EU’s Leonardo da Vinci II Pilot Project.

  • Autore/i Harper Martin
  • Codice ISBN (print) 88-6056-099-3
  • Numero pagine 110
  • Formato 14,5x20,5
  • Anno 2006
  • Editore © 2006 eum edizioni università di Macerata

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